Outline your course

To create a successful course efficiently and effectively, structure your course based on your course goals.


15 minutes. That's it. It is long enough to be serious and short enough to hold people’s attention. It turns out that this length also works incredibly well online. It’s the length of a coffee break. So, you watch a great video, and forward the link to two or three people. It can go viral, very easily. The 15-minute length also works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 15, you get them to really think about what they want to say. The 15-minute rule also works because the brain is an energy hog. The average adult human brain only weighs about three pounds, but it consumes an inordinate amount of glucose, oxygen, and blood flow. As the brain takes in new information and is forced to process it, millions of neurons are firing at once, burning energy and leading to fatigue and exhaustion.


Follow the steps below and learn how to set up the foundation for your course. 

Start with an introduction of about 1-2 minutes

a middle of about 6-8 minutes

a conclusion of approximately 1-2 minutes

(or lit a fire called curiosity)

The goal at the beginning of your course is to motivate and hook your students. It should not be more than 2–4 minutes. Introduce yourself and explain why you are the best person to be teaching this course. Set the right expectations, tell the students what they’ll learn from your course and what they’ll be able to do by the end of your course. Your opening line anchored in the here and now, but immediately create intrigue. That's the first step to a successful explanation. Once a mind is intrigued, it opens up. It wants new ideas.


This is the main part of your course, where you’ll teach the audience on the skills that they intend to learn at the end of your course. This part of your course should include concepts, brought one by one, metaphors, example and little stories. Focus on covering one new and relevant skill per video and make sure to deliver on all the skills your course promises to address in your course goals.Typically, a middle video  not be more than 6-8 minutes long.


End your course with a strong finish that leaves the community with a feeling of reward. Members who feel rewarded are more satisfied with the course and generally increase shares on social. At minimum include a thank you or a congratulations lecture at the end. But there are many other creative ideas for final lectures that delight our audience and leave them with a sense of accomplishment. Browse the internet to get some inspiration.

Visual Material

Ideally, courses without any material are more likely to perform. Simply because our audience watches courses on their mobile and therefore make it almost impossible to read screens or slides. Don’t forget that people are more interested in you as the main character. You can add B-roll footage or images that are big enough for the student to be able to see what you are trying to share.